Case Studies

Coastal Modular Group - Online Contest

After Hurricane Sandy hit the northeast and caused so much damage, Coastal Modular Group, a New Jersey Modular Home Construction Company based in Monmouth and Ocean County New Jersey decided they wanted to give back to the community by offering a $25,000 giveaway toward a new modular home in New Jersey for a homeowner in storm damaged areas of Monmouth and Ocean County. Brand Allure developed an online contest where customers in the affected areas could sign up via the Coastal Modular Group Blog and also on the Coastal Modular Group Facebook page.  Brand Allure was able to increase Coastal Modular Groups web traffic significantly and increase the facebook following by 100%.  Coastal Modular Group outsourced the drawing to a 3rd party vendor and the winner was selected at 12am on June 21st.